This hair dye is ideal for giving you a warm, medium blonde shade with a beautiful golden undertone. It provides stunning lightening results with a rich, long-lasting color, and features an innovative formula that protects your hair during the coloring process. This product uses plant-based dye technology based on natural ingredients that give hair a vibrant, beautiful color without damaging it. Unlike some other dyes containing ammonia, it doesn't cause dryness or breakage, making it gentler on both hair and scalp.