This hair dye is ideal for giving you warm blonde hair with a golden touch without damaging your hair. It provides stunning lightening results with a rich, long-lasting color, and features an innovative formula that protects your hair during the coloring process. This product uses plant-based dye technology based on natural ingredients that give hair a vibrant and beautiful color without negatively affecting it. Unlike some other dyes containing ammonia, it doesn't cause dryness or breakage, making it gentler on your hair and scalp.